Nike Air Max Day '17

A ManvsMachine project.

Global campaign celebrating 30 years of Air Max innovation, for the most revolutionary
collection since the ‘OG’ redefined the sneaker industry in ’87.

Working as a part of inhouse team I was involved from the start of the project all the way to final delivery of multiple films and product stills.
My role included design, r&d, lighting, shading, animation, simulation and rendering.

Product films

AMD 17' featured 9 different shoes, each with its own heritage and design language.
Stories behind the shoes were used to craft visuals which we then turned into 15 second loops.

A ManvsMachine project. Working as a part of ManvsMachine team I contributed to creative, design, simulation, modelling and animation of several shots (bubbles, waffle press, soles and glasses section). Concept, Design, Direction: http://mvsm.com/

A ManvsMachine project. Working as a part of ManvsMachine team I contributed to creative, design, simulation, modelling and animation of several shots (melting heart, cassette tape & paint sections). Concept, Design, Direction: http://mvsm.com/

A ManvsMachine project. Working as a part of ManvsMachine team I contributed to creative, design, simulation, modelling and animation of several shots (tunnel and airbag sections). Concept, Design, Direction: http://mvsm.com/

A ManvsMachine project. Working as a part of ManvsMachine team I contributed to design, simulation, lighting and rendering of the flyknit section. Concept, Design, Direction: http://mvsm.com/

Development Reel

Studio development reel that includes a bunch of shots I worked on.

A ManvsMachine project. Working as a part of ManvsMachine team I contributed to design & animation (from initial stages to final production) of several product stills and films (Ultra, Flyknit, LD Zero, Vapor, Young Athletes). This is a collective development reel showcasing some of our R&D. Concept, Design, Direction: http://mvsm.com/

Campaign visuals