Nike Air Max Day '17
A ManvsMachine project.
Global campaign celebrating 30 years of Air Max innovation, for the most revolutionary
collection since the ‘OG’ redefined the sneaker industry in ’87.
Working as a part of inhouse team I was involved from the start of the project all the way to final delivery of multiple films and product stills.
My role included design, r&d, lighting, shading, animation, simulation and rendering.
AMD 17' featured 9 different shoes, each with its own heritage and design language.
Stories behind the shoes were used to craft visuals which we then turned into 15 second loops.
Studio development reel that includes a bunch of shots I worked on.